LOS ANGELES, July 30 — Let’s just get one thing out of the way immediately.

The new music video for Kanye West’s Wolves taken from his Life of Pablo album is pretty much a glorified seven-minute-long Balmain ad.

Balmain Creative Director Olivier Rousteing’s love of the Kardashian-Jenner clan, and by extension, their men, is well documented.

So it shouldn’t come as a surprise that West has dropped a collaboration with Balmain that highlights the label’s Fall 2016 collection in all its glory.

Why so emotional, Kanye? — Screengrab from YouTube
Why so emotional, Kanye? — Screengrab from YouTube

Apart from the almost-expected appearance of West’s wife, Kim Kardashian, the Steven Klein-directed black-and-white video features an all-star cast including a slew of Rousteing’s favourite models, such as Joan Smalls, Jourdan Dunn, Ronald Epps and Sasha Luss, as well as Cindy Crawford and Kardashian’s younger sister, Kendall Jenner.

But we hazard a guess that what will get most people talking is the sight of West delivering the track with tears streaming down his face.

Perhaps he’s just heard that his arch-nemesis Taylor Swift is back in Los Angeles and ready for round 276 of their never-ending battle of he said, she said.