LOS ANGELES, June 25 — Rap superstar Kanye West has lifted the curtains on his latest ‘Pablo’ pop-up store yesterday, in Paris.

The launch, which follows the success of his previous initiatives in both New York City and Los Angeles, showcases his fashion line at 40 Rue de Richelieu exclusively from June 24 at 11am to June 25 at 8pm.

According to High Snobiety, the store merchandise includes some custom ‘Paris-only’ pieces, featuring typographic artwork from Cali Thornhill DeWitt with lyrics from his The Life of Pablo album, alongside various Paris shout-outs.

West originally revealed the city and date of his next pop up store via Twitter on Thursday. — AFP