Far East Organization Unveils The Serra Residences

SINGAPORE – Media OutReach Newswire – 2 October 2026 – Far East Organization (远东机构) announces the unveiling of The Serra Residences, a new 28-storey freehold development. Tucked into the natural slopes of Bassein Road, the 133-unit development in District 11 is set within a quiet residential enclave minutes from Novena's lifestyle and healthcare precinct.

Guide price starts from $3,120 psf, with a 710 sqft 2-bedroom with study unit commencing from $2.22 million.

Ms SHAW Lay See (苏丽茜), Chief Operating Officer (首席运营官) of Far East Organization's Sales & Leasing Group (房地产销售租赁部), shared, "When we brought the former Pastoral View and its neighbouring plot together, we saw an opportunity to create something seldom found in the city – an intimate community of 133 homes with the facilities of a much larger development. We raised every residence up above the street level, starting from Level 4 to maximise privacy and set aside generous space for a 50m lap pool, a full-sized tennis court and gardens woven through the tower. It is a home designed for families to grow into, and in a neighbourhood they value."

[Refer below for quotes from Joint Marketing Agents]

A Rare Freehold Address in District 11

Situated on a 51,396 sqft (4,774.80 sqm) freehold site, one of the more sizeable in the Bassein enclave, The Serra Residences arrives at a time of limited new freehold supply nearby. No other upcoming freehold launch has been identified in the vicinity nor are Government Land Sales sites in the area offered on 99-year leasehold tenure. It is also Novena's first Gross Floor Area (GFA)-harmonised freehold development, so buyers pay only for usable living space.

Mountain-Inspired Biophilic Architecture & Climate-Responsive Design

The Serra Residences' tower draws on the contours and rock strata of mountain terrain, expressed through vertical façade lines, stepped forms and earthy stone timber materials. It is oriented to reduce east-west sun and frame city skyline views to the south and greenery to the north.

Said Mr Kingsley NG (黄啟明), Architect and Director at P&T Consultants (巴马丹拿顾问), "We set out to explore how biophilic design can elevate modern central living. Inspired by the timeless character of mountain terrain, the tower is conceived as a sculpted urban landmark. Its vertical forms and distinctive silhouette expressing permanence and quiet elegance, while opening towards unblocked greenery and responding thoughtfully to the east–west sun. Like natural formations shaped over time, the tower is sculpted into layered voids that reveal elevated green terraces and communal spaces for residents to gather, retreat and connect with nature. The result is an architecture where form, landscape, community and climate come together in a quieter, more enduring expression of city living."

Thoughtfully Curated Homes for Every Stage of Family Life

The 133 homes span two tiers: Two-bedroom with study to four-bedroom units (Levels 4 to 16), and The Summit on levels 18 to 28, comprising larger four- and five-bedroom residences and two penthouses, with 22 units served by private lifts. For multi-generational households, children's facilities and family deck sit alongside a gym, spa pool, function room and BBQ pavilion, while the signature 50m lap pool on level 3 appears to float above the arrival courtyard.

An Established Neighbourhood in a Transforming Lifestyle & Healthcare Precinct

The Serra Residences is situated within a mature, well-served neighbourhood that is entering a new phase of growth:

• Everyday Convenience: Food lovers are spoilt for choice, with Michelin Bib Gourmand favourites across Whampoa, Balestier and Newton Food Centre, while Orchard Road is an eight-minute drive away. Established malls and office cluster at Square 2, Novena Square, Revenue House, Goldhill Plaza and United Square are close by.
• 2 Moulmein Road Lifestyle Destination, just minutes' walk away, is an expansive 985,350 sqft historic site comprising 44 conservation buildings is now being transformed into a park-like lifestyle destination with dining, sports, wellness, arts and pet-friendly spaces, targeted to open in Q1 2027.
• HealthCity Novena is a 17-hectare wellness precinct with integrated healthcare, medical education, and research. Its next phase will also introduce healing spaces, green corridors and walking trails. When completed, more than 30,000 people are expected to circulate through the precinct daily.
• Connectivity: Novena MRT station is an eight-minute walk away. The upcoming 21.5km North-South Corridor (NSC) will improve links between northern Singapore and the city centre, adding dedicated bus lanes, cycling trunk routes and green pedestrian paths.
• Schools: The Serra Residences sits within 1 to 2 km of premier institutions, including St. Joseph's Institution Junior, Anglo-Chinese School (Barker Road and Junior) and Hong Wen School.

Preview & Official Launch

The Serra Residences sales gallery at 11 Bassein Road, opens for previews from 2 October, Friday, with official sales launch slated for Friday, 16 October 2026. Appointments can be made with Far East Organization at 6534 8000.

The development is expected to obtain its Temporary Occupation Permit (TOP) in Q4 2030.

For more information on The Serra Residences, visit https://www.theserra.com.sg

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QUOTES BY SPOKESPERSONS OF THE SERRA RESIDENCES' APPOINTED JOINT MARKETING AGENCIES

• ERA Singapore's Chief Executive Officer (ERA产业总裁), Marcus Chu (朱泳强), on the transformation of the Novena Precinct

"Novena has long been one of Singapore's most established city-fringe residential districts, known for its strong healthcare ecosystem, excellent connectivity and comprehensive range of amenities. As Singapore's population ages, healthcare will become an increasingly important pillar of the economy, making the continued expansion of HealthCity Novena a significant long-term driver for the precinct.

Together with new lifestyle offerings in the area, these developments are expected to enhance both its liveability and its appeal to a broad and sustainable pool of residents and tenants, particularly among healthcare professionals and related industries. Against this backdrop, The Serra Residences offers buyers an opportunity to be part of a neighbourhood with well-established fundamentals and long-term potential."

• Huttons Asia's Chief Executive Officer, Mark Yip (叶润明) on Scarcity & Wealth Preservation

"Freehold land is extremely scarce in Singapore as the Government only releases residential land through its Government Land Sales programme on a 99-year leasehold tenure.

From 1Q 2024 to 2Q 2026, developers launched close to 4,000 units of new private non-landed residential homes in the CCR. Of these new non-landed homes in the CCR, only 287 or a mere 7% are freehold. This highlights the rarity of new freehold non-landed homes in the CCR.

The Serra Residences is one of the only 2 freehold launches in the CCR in 2026. It offers buyers an opportunity to own a freehold non-landed home in the CCR for both wealth preservation and legacy planning.

From 2015 to 2026 year to date, resale freehold non-landed homes in the CCR appreciated by 36% compared to 25% for 99-year leasehold non-landed homes, underscoring the ability of freehold non-landed homes to hold their value over the long term."

• PropNex's Chief Executive Officer, Kelvin Fong (冯景祥 ), on Market Outlook

"With a number of recent Core Central Region (CCR) launches achieving average prices above $3,000 psf, the market has demonstrated that buyers are willing to transact at these levels for well-located prime projects. Meanwhile, rising land costs are likely to place further upward pressure on future private home prices of 99-year leasehold projects in the CCR.

In this environment, The Serra Residences stands out for its combination of freehold tenure and an amenity-rich location — a relatively rare proposition in today's new-home market."

• SRI's Managing Partner, Ken Low (刘珉豪), on Strong Rental Demand

"Novena has an established and resilient rental market, supported by its proximity to HealthCity Novena and convenient connections to Orchard Road and the CBD. According to our research and URA data, more than 1,000 private residential rental contracts were signed in the Novena Planning Area every quarter from Q1 2025 to Q2 2026, with volumes rising about 13.5 per cent quarter on quarter to 1,262 in Q2 2026. Rents have also remained resilient, with two-bedroom units averaging S$4,506 a month in Q2 2026, the highest over the period. Demand spans a range of tenants, from healthcare professionals to families drawn to nearby schools, while larger four-bedroom homes continue to command significantly higher rents. This positions The Serra Residences well for investors seeking access to Novena's rental market."