New Johor Bahru operations strengthen Malaysia's role in the regional digital economy while giving Singapore businesses access to scalable AI-enabled digital business services
JOHOR BAHRU, MALAYSIA – Media OutReach Newswire – 10 September 2026 – TP in Malaysia, a global leader in digital business services, today announced the opening of its new operations center in Johor Bahru, marking a significant expansion of its Malaysia footprint and strengthening its ability to serve businesses across Singapore and Southeast Asia.
The new Johor Bahru site complements TP's existing operations in Kuala Lumpur and Penang, extending the company's national coverage and creating a strategic nearshore delivery hub for customer experience, digital operations and revenue services. The site gives Singapore-based businesses access to Malaysia's skilled multilingual talent, supported by the flexibility and scalability of a closely connected cross-border operating model.
Located just across the Causeway from Singapore, Johor Bahru offers geographical proximity, cultural alignment and operational flexibility, supporting easier oversight, training and governance for sectors such as banking, fintech, travel and hospitality. The site, situated within the Johor-Singapore Special Economic Zone (JS-SEZ), is expected to support growing demand from Singapore-headquartered companies, global business services (GBS) centers and multinational organizations expanding across Southeast Asia.
"With established operations in Kuala Lumpur and Penang, Johor Bahru enhances our national footprint and represents an important milestone in TP's growth across Malaysia," said Andy Rangel, Chief Executive Officer, TP in Malaysia. "Beyond expanding our delivery capabilities, Johor Bahru gives us access to exceptional multilingual talent while creating a unique nearshore proposition for Singapore-based businesses looking for greater agility, scalability and operational resilience. As AI reshapes customer experience, we believe Johor Bahru will play an increasingly important role in helping organizations combine technology with skilled human expertise."
Malaysia's growing attractiveness as a digital services destination is reflected in the continued expansion of its Global Business Services industry. According to the Ministry of Digital, Malaysia is home to 749 GBS companies, while industry revenue is projected to reach RM28.14 billion, underscoring the country's strong talent base, digital infrastructure and investment appeal. Johor's emergence as one of Malaysia's fastest-growing economic regions further strengthens its potential as a hub for technology-enabled services and cross-border business operations.
The Johor Bahru expansion also strengthens TP's talent strategy by tapping into one of Malaysia's fastest-growing metropolitan regions. The new site will create opportunities for local talent to build expertise in customer experience, digital operations and AI-enabled service delivery, while supporting regional and global enterprises across Southeast Asia.
The new facility will initially support a leading global e-commerce company, with future growth expected to come from both multinational organizations and Singapore-based enterprises seeking high-quality, next-door customer experience and digital business services. The site will also support TP's growing Revenue as a Service capabilities in Malaysia, helping companies extend their sales and revenue operations through specialized talent, technology and AI-enabled solutions.
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ABOUT TP IN MALAYSIA
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TP Group, a global leader in digital business services which consistently seeks to blend the best of advanced technology with human empathy to deliver enhanced customer care that is simpler, faster, and safer for the world's biggest brands and their customers. The Group's comprehensive, AI-powered service portfolio ranges from front office customer care to back-office functions, including high-value digital transformation services, collections and operations consulting. It also offers a range of specialized services such as interpreting and localization, visa and consular services, and recruitment process outsourcing services. The teams of multilingual, inspired, and passionate experts and advisors, spread in close to 100 countries, as well as the Group's local presence, allow it to be a force of good in supporting communities, clients, and the environment.
For more information: www.tp.com.
