NEW YORK, May 11 — Electronic Arts is parting ways with world football governing body Fifa after a near three-decade partnership and pulling the plug on one of the world’s most successful video-game franchises that has raked in billions of dollars in sales.
EA made a “significant offer” to Fifa for an eight-year exclusivity period across all of Fifa’s gaming and esports rights, but the football body was unwilling to lock up all of its gaming and efootball rights with just one publisher, sources familiar with the matter told Reuters yesterday.
Fifa said it would launch new football video games developed by third-party studios and publishers, but added it had granted a new short-term extension to EA Sports to launch a new Fifa 23 title later this year.
EA had signalled months ago that the relationship was nearing its end. The company’s current contract was set to expire after the Qatar World Cup, with the football body seeking increased revenue and EA pushing to expand the Fifa brand into new areas such as NFTs and highlights of real games.
Fifa was seeking at least double the US$150 million (RM657.3 million) it received annually from EA Sports, its biggest commercial partner, the New York Times (NYT) reported, adding that there were different expectations of what should be included in a new agreement.
However, both entities have reportedly adjusted to maintain the partnership till the Women’s World Cup next summer.
EA said it planned to launch a rebranded version of the game, EA Sports FC, in 2023 that would have more than 300 licensing partners, including the Premier League, LaLiga and the Uefa.
The licensing deals will help EA retain most of the world’s famous clubs and stars with their teams and leagues, even though the World Cup and other Fifa-controlled events will no longer be included, the NYT reported. — Reuters
