KUALA LUMPUR, May 2 — Celebrating its golden anniversary, Magnum Corporation (Magnum) launched a new game on April 23 which offers its winner the grand prize of RM1,000 daily for 20 years.
The new lifestyle game, Magnum Life, saw its first winner on its very first draw for the second prize — a RM1,000-a-day experience for 100 days.
Its chief executive officer Datuk Lawrence Lim Swee Lin said the newly introduced innovative game was to serve the younger generation of players as it offers “life enhancing opportunities with worry-free money management.”
“Our market is young office workers who dream about travelling, the freedom to start their own businesses and to pursue their passions in life,” he said.
Winners of the game are given the chance to plan and manage their winnings better as the RM1,000 prize money would be credited daily into the winner’s bank account.
Lim said he was confident the winner would use the prize money to fulfill their dreams in a sustainable manner.
“Encouraging customers to play responsibly has always been one of Magnum’s core values.
“By teaching them to also win responsibly, we are taking our corporate social responsibility to the next level," he said.
A Magnum spokesman said the response from customers have been encouraging, as many had praised the game for its attractive prizes and simplicity.
“It is truly encouraging that our customers have taken to the game so quickly.
“We are indeed so pleased that on our very first draw we have our first second prize winner and that thousands more customers have also won other prizes from our Magnum Life game.”
