AUSTIN, Aug 16 — Cards Against Humanity (CAH) is reviving its long‑running battle with SpaceX — this time with a proposal to build a deliberately provocative monument aimed at Elon Musk on a small plot of land the company owns inside the newly incorporated city of Starbase, Texas.
In a post on Threads, the Chicago‑based game maker announced it is forming a public “design committee” to create what it calls the “Elon Musk is a Sad Little B—— with No Friends” monument. The company says anyone can join the committee for US$10 (RM40.90) through a dedicated website, and that 10 per cent of profits from its new expansion decks will go toward funding the project.
CAH’s ownership of the land dates back to its 2017 “Cards Against Humanity Saves America” campaign, which sought to obstruct then‑President Donald Trump’s plans for a US–Mexico border wall.
The company purchased the parcel using contributions from 150,000 supporters and hired an eminent domain law firm to complicate any federal attempt to seize it.
SpaceX, meanwhile, had already begun developing Starbase as the hub for its Starship rocket program. As the facility expanded, CAH accused the company of illegally dumping construction materials on its land and filed a US$15 million lawsuit in 2024. SpaceX settled the case the following year, removing what CAH described as “gravel, tractors, and space garbage” before the area was annexed into Starbase.
The annexation appears to have reignited CAH’s campaign. In its announcement, the company described Starbase as a “corporate hellscape littered with broken rockets and ugly mansions for Musk’s executives,” and said the monument is intended to force “a moment of introspection” for the billionaire.
A map published by CAH shows its land now sitting within Starbase’s boundaries — a development the company says it never agreed to. The group is now leaning into its trademark irreverence to draw attention back to the dispute.
Starbase has become central to SpaceX’s ambitions. The site hosts development of Starship, the world’s largest and most powerful rocket, and has seen 13 test flights to date. The facility’s rapid growth has transformed the once‑sparsely populated Boca Chica area, prompting SpaceX to build housing clusters for employees and ultimately push for Starbase’s incorporation as a city in 2025.
The expansion has also drawn scrutiny from regulators and environmental groups. The Federal Aviation Administration required nearly 80 mitigation actions before approving Starship launches, and public comments delayed the environmental assessment for months.
Whether CAH’s proposed monument ever materialises remains to be seen. But the company’s latest stunt underscores how its satirical activism continues to intersect with real‑world disputes over land rights, corporate influence, and the future of America’s space industry.
And if Starship eventually lifts off within sight of a structure calling its CEO “a sad little b—— with no friends,” CAH seems confident it will have made its point — loudly, and with the irreverence that built its brand.
