KUALA LUMPUR, Aug 15 — Beauty lovers looking to get their hands on the season’s newest makeup launches can head to House of Sephora this weekend, as the beauty retailer opens its signature event to the public from Aug 14 to 16.
The bi-annual House of Sephora brings together upcoming launches, exclusive products and interactive experiences, offering visitors a first look at some of the beauty trends and products set to shape the coming season.
In a media release, this year’s edition is said to spotlight Sephora’s “Only at Sephora” exclusives and “First at Sephora” launches, with consumers able to swatch and test products before they hit stores, receive personalised recommendations from brand experts and explore interactive beauty zones.
Among the makeup names taking centre stage are Makeup by Mario, Charlotte Tilbury and Tarte Cosmetics, which will showcase upcoming launches and hero products through live demonstrations, artistry sessions and other brand experiences.
The event is open to Sephora Beauty Pass members, with public sessions running from 4pm to 10pm on Aug 14 and from 10am to 10pm on Aug 15 and 16.
Beauty Pass members can register through the Sephora app before presenting their membership barcode for entry.
Gold Tier Beauty Pass members, meanwhile, will receive priority access and a curated goodie bag featuring new beauty arrivals, subject to availability.
Gold members can redeem their entry through Sephora’s Rewards Boutique and are entitled to bring one guest, although accompanying guests will not receive the door gift.
Visitors can also explore participating brand booths offering samples and other beauty goodies throughout the event.
House of Sephora is held twice a year as a platform for the retailer to preview upcoming products, trends and innovations while giving consumers, creators and media a hands-on look at what is coming next in beauty.
