KUALA LUMPUR, June 6 ― Malaysian modest fashion brand Ariani has announced its second collaboration with Warner Bros. for yet another Harry Potter collection.
The collaboration follows the resounding success of their maiden partnership in December 2021 and aims to bring fans a collection inspired by the captivating world of Harry Potter.
The new collection comes with a particular focus on Quidditch sport, inspired by the fictional game in the Harry Potter books.
The collection features an extensive assortment of scarves, merchandise, accessories, and ready-to-wear garments that cater to all ages and preferences.
The collection's highlight is undoubtedly the scarf range, comprising square scarves and shawls, which have consistently been Ariani's best-selling scarf category.
Offering six vibrant colour options, these scarves showcase the Quidditch silhouette with the prominent Hogwarts logo placed at the centre.
Each design ingeniously incorporates house logos, seamlessly blending with the letter "H” motif in the print.
Additionally, the collection introduces unique scarf rings and brooch in the shape of the golden snitch, adding a touch of magic to any outfit.
For those who opt for ready-to-wear garments, Ariani has crafted a range that offers a relaxed and laid-back vibe for all age groups.
The collection includes varsity jackets, blouses, cardigans, jumpers, hoodies, and casual t-shirts.
It also offers a perfect fusion of Harry Potter fandom and Ariani's signature style, ensuring that it appeals not only to ardent Potterheads but also to loyal Ariani customers.
Each piece is meticulously crafted using durable and premium fabrics, guaranteeing longevity and exceptional craftsmanship in various sizes from XS to 2XL.
Ariani marketing director Datin Farah Haryani Muhammad Philip expressed her excitement and gratitude for collaborating with the globally-recognised Harry Potter franchise.
"We are thrilled to embark on another incredible journey with Warner Bros and Harry Potter.
"The Quidditch-inspired collection is truly magical and we can't wait to share it with our customers.”
She said the product development process was meticulous as each sample had to undergo rigorous review and approval from Warner Bros.
"Despite the challenges faced, the collaboration stands as a testament to Ariani's commitment to excellence and the brand's ability to thrive alongside renowned global franchises.”
The new collection is available at all Ariani and Ariani RTW stores nationwide.
