KUALA LUMPUR, Feb 18 — Swiss luxury watchmaker Roger Dubuis has opened its first South-east Asia store featuring its newest boutique concept in Kuala Lumpur.
Located on the second floor of Pavilion Kuala Lumpur, the flagship boutique showcases Roger Dubuis’ craftmanship and hyper expressive designs.
When entering the boutique, guests are easily immersed in the boutique’s radical setting and timepieces.
As a nod to the brand’s international collaborations with well-known urban culture personalities, Malaysian light artist Jun Ong was commissioned to create a luminescent installation for one of the walls.
“I feel excited to see my artwork come to life and interact so well with its surroundings,” Jun told Malay Mail.
Jun’s piece of art is a tribute to Roger Dubuis who has been obsessed with and mastering the art of luminescence over the years, as well as a celebration of its creativity.
“It took me only a few days to conceptualise the idea and about two months to develop the design,” said Jun of the installation process.
“I admire the boldness and out-of-box mindset of a luxury watch brand that is Roger Dubuis.
“The artwork strives to reflect the disruptive spirit of the maison to customers who visit the store,” added Jun, staying true to the brand’s motto “No rules, our game”.
On February 9, the brand threw a glamorous party to launch the boutique, attended by Roger Dubuis CEO Nicola Andreatta.
“With this first flagship in Malaysia, we offer everyone to discover our Hyper Horology world, a blend between haute horlogerie characterised by the craftmanship of our watchmakers and expressive designs defined by our skeletonised calibres and the use of hyper tech materials,” Andreatta said.
The evening highlight was the world premiere of the Excalibur Backlight Spin-Stone TM Monobalancier. Guests were the first in the world to experience the exclusive timepiece up close with only 28 pieces released.
For the after-party, Jun also unveiled a one-of-a-kind installation that greeted guests at the entrance of Vertigo KL.
For more details, visit http://www.rogerdubuis.com.