LOS ANGELES, Jan 17 — Ahead of the 2014 World Cup, taking place in Brazil from June 12, Pepsi has put together a dream team of international soccer stars for its new “Live for Now” ad campaign, featuring Leo Messi and Sergio Ramos among 17 others. Some of these world-class athletes will even appear on limited edition Pepsi cans arriving in stores in the coming months.
Leo Messi has become Pepsi’s official brand ambassador for this World Cup year, taking the torch from the bubbly Beyoncé. The Argentine player’s dark and handsome eyes will stare out from limited edition Pepsi cans arriving in stores from March.
Fans can also expect to see some of the other players from Pepsi’s 19-man squad on Pepsi cans, although the brand has not revealed which ones. Pepsi’s lineup in the coming campaign consists of Sergio Agüero (Argentina), Jack Wilshere (UK), David Luiz (Brazil), Robin van Persie (Netherlands), Sergio Ramos (Spain), Juan Guillermo Cuadrado (Colombia), Clint Dempsey (USA), Tarik Elyounoussi (Norway), Maynor Figueroa (Honduras), Mario Gomez (Germany), Vincent Kompany (Belgium), Kemar Lawrence (Jamaica), Victor Moses (Nigeria), Peter Osaze Odemwingie (Nigeria), Oribe Peralta (Mexico), Andriy Pyatov (Ukraine), Mohamed Salah (Egypt) and Gylfi Por Sigurosson (Iceland).
All of these soccer greats will star in an international TV ad coming later this year, but that isn’t the only reason Pepsi brought together this star-studded team. The brand says that it will roll out additional digital content and special products featuring the team throughout 2014. The goal, according to Kristin Patrick, Pepsi Global Chief Marketing Officer, is to “bring our fans exciting and engaging content, products and experiences - bringing fans closer to the game they love.” — AFP Relaxnews
