KUALA LUMPUR, Oct 17 — In efforts to finding new ways or channels to communicate and provide information on Malaysia’s tourism, the government is working with local travel bloggers to generate interest in the social media to promote Malaysia to the world.

Tourism Malaysia director-general Datuk Mirza Mohammad Taiyab said in conjunction with the Visit Malaysia Year 2014, the initiative no doubt, enhanced our ability to promote the country.

“It reflects on Malaysia’s commitment and effort in using digital marketing to promote the country’s tourism as we recognise the growing role of social media in tourism promotion.

“We expect an influx of foreign tourists to the country. Even before that happens, we have to make sure that our message is not only of celebrations of Visit Malaysia Year 2014, but more so of the offerings of tourism products reaching our target segments,” he said at the launch of Travel Bloggers To Travel Vloggers (TB2TV) Seminar here yesterday.

The four-day seminar which begins tomorrow, is aimed at promoting Malaysia and Visit Malaysia Year 2014 campaign on sites, apart from generating interest in the social media among Malaysia’s travel bloggers, locally and globally. – Bernama