KUALA LUMPUR, Aug 19 — Google has announced that "fast page” labels are now being tested on Chrome for Android, with the idea being that the new feature will highlight pages that offer a better experience. For pages that are deemed to be "high quality” by Google, there will now be a "fast page” label when the context menu (long-press) is brought up.

The criteria for "fast page” qualification is based on Google’s Core Web Vitals, which basically measure key factors in a user’s overall experience on a web page. Aspects such as the loading time, responsiveness, and the stability of page content all play a part in the UX — and consequently, Google’s new labelling system. Historical data for certain URLs are used to determine if a page is "fast”, while new URLs are to be assessed with other URLs that are named in a similar structure.

The feature appears to be exclusive to the mobile platform for now — in fact, there hasn’t been any word on future support for iOS Chrome users. You’ll be able to view "fast page” labels if you’re on Chrome 85 beta on Android, although Google says you’ll be able to test labelling now with the following steps: