LONDON, Oct 27 — To promote the latest installment of the James Bond film “Spectre”, fans are being given access to behind-the-scenes content, cast messages and photos on Snapchat that will be live for just 24 hours.

The Spectre content was slated to go live at midnight, and will be available in 17 countries, including the US, UK and Australia, reports Deadline.

The Spectre Edition Discovery Channel marks Snapchat’s first Discover channel created specifically to promote a film.

Likewise, on November 6 when the film opens in the US and UK, Snapchat will offer Spectre geofilters and artistic overlays that will allow users to incorporate into their phone and video snaps. — AFP-Relaxnews