NEW YORK, Oct 28 — Hello Kitty has teamed up with Beats by Dre to celebrate her 40^th birthday with a special edition collection of custom headphones and earphones.

The collection includes “Solo2 Blue,” a Hello Kitty version of the brand’s most popular headphone, covered in the Japanese character’s signature red, white and blue design. The cans will retail for US$249.95 (RM817.96).

A lighter earphone version will also be available in the form of “Hello Kitty Urbeats”, featuring a cute bow design and special collector’s pouch. The earbuds will be available to purchase for US$149.95.

The collection will be unveiled at Hello Kitty Con 2014 on October 30 at The Geffen Contemporary at MOCA, Los Angeles, which will provide an overview of the character over the decades.

Launched in partnership with retail chain Target, the convention will include a Hello Kitty vintage shop selling rare collectibles from the past in addition to a tattoo shop, art installations and a series of workshops and panel discussions.

“Hello Kitty x Beats” will launch worldwide in mid-November. — AFP-Relaxnews