NEW YORK, July 3 — The rapper-turned-entrepreneur Curtis Jackson aka 50 Cent has partnered up with NBA All Star Carmelo Anthony to produce a sort of headphone that’s said to offer great sound and the right ergonomics to support a sporty lifestyle.

Buzz-generating features offered by this marriage of sport and sound include professionally tuned drivers and sweat-repelling nanotechnology that is said to withstand rain and snow.

The collection features four initial headphone offerings: the STREET by 50 On-Ear and In-Ear Wired Sport, and the SYNC by 50 On-Ear and In-Ear Wireless Sport, all of which are endorsed by Anthony, who is an investor.

The wireless versions of both the “on-ear” and “in-ear” models are Bluetooth-enabled and connect to smartphones, enabling the user to answer calls and access apps.

The “on-ear” designs promise comfort with perforated leather memory foam ear cups while “in ear” models feature clever hooks to keep them in place.

All four headphones come in a variety of colors and range in price from US$79.95 to US$229.95 (RM256.20 to RM736.87).

They can be ordered directly from the website, although the SYNC by 50 In-Ear Wireless Headphones, Sport Collection is not expected to ship until late summer.

Although the collection claims to resist sweat and heavy weather, swimmers may prefer Surge Waterproof Headphones from X-1, while another option on the market are Powerbeats by Beats by Dre, another headphone atelier piloted by a rapper. — AFP