TAIPEI, Feb 20 — HTC Corp, the Taiwanese smartphone maker struggling with sliding sales, plans to demonstrate the first of three wearable devices next week in Barcelona, according to a person with direct knowledge of the plans. Carriers will be given a preview of a smartwatch prototype based on Qualcomm Inc’s Toq device at the Mobile World Congress trade show, but there are no plans to unveil the device publicly, the person said, asking not to be identified because the details have not been released.
HTC also was developing a watch using Google Inc’s Now service, and an electronic bracelet that played music, though it might not demonstrate them, the person said.
Chairman Cher Wang is counting on new products, more marketing and better customer service to reverse two straight annual declines in revenue as Chinese competitors including Xiaomi Corp sell smartphones for as low as US$100 (RM330).
HTC, once the top seller of smartphones in the US, will compete with Samsung Electronics Co and Sony Corp in a wearable devices market that may triple to US$30 billion by 2018.
HTC, based in Taoyuan, Taiwan, was preparing to release its first wearable device by Christmas, and was working to resolve issues with the battery and display, Wang said in an interview this month. HTC has not publicly disclosed which products it may sell.
HTC shares climbed 1.9 per cent to close at NT$133.50 in Taipei, the highest in almost four weeks. The company declined to comment on the new products in an e-mailed response.
Samsung, Sony
Samsung in September released the Galaxy Gear watch that connects with its smartphones, joining Sony’s SmartWatch unveiled in 2012. Samsung, based in Suwon, South Korea, was planning a device that would be an evolution of the Gear, Lee Young Hee, executive vice president of the company’s mobile business, said in a January 6 interview.
Global sales of wearable devices, which include glasses, watches and medical products, were about US$10 billion last year and are expected to triple by 2018, according to forecasts by researcher IHS.
HTC, which at present sells only smartphones, on February 10 forecast a third consecutive quarterly operating loss as it lost share to LG Electronics Inc and Lenovo Group Ltd amid product delays and a shrinking marketing budget.
“We took our eyes somewhat off the ball” in terms of product lineup, chief financial officer and head of global sales Chang Chialin said in an interview in New York this month. The company would begin selling its first mid-end smartphone, for as low as US$150, globally this year, Chang told reporters last week.
Qualcomm chips
HTC’s first smartwatch would feature Qualcomm’s Mirasol display technology, Bluetooth connectivity and a music player, the person familiar with the programme said. The second watch, based on Google’s Now set of applications, would likely feature an active-matrix organic light-emitting diode, or AMOLED, screen, the person said.
HTC also was working on a smart wristband with a thin touch-screen display, music player and activity-tracking features, the person said. HTC had yet to decide if any of the devices would go into final production, the person said.
Qualcomm, the world’s largest maker of chips for mobile phones, unveiled its Toq connected wristwatch in September as a means of showing developers the components it can offer for use in wearable devices. Those watches are available for sale on San Diego-based Qualcomm’s website for US$349.99. — Bloomberg
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