Sports
La Liga and ESPN ink eight-year broadcast deal
General view of the match ball before the match between Villarreal and Atletico Madrid at the Estadio de la Ceramica in Villarreal December 6, 2019. u00e2u20acu201d Reuters pic

LOS ANGELES, May 14 — La Liga and ESPN have reached an eight-year broadcasting rights deal that the sides said will bring the Spanish league’s action to millions more fans across the increasingly football-hungry United States.

Beginning in August, live matches from across the league, which includes global giants Real Madrid and Barcelona, will be available on streaming service ESPN+ with select matches being aired across ESPN networks each season.

Advertising
Advertising

All games will be available to fans in both English and Spanish, the sides said.

"This agreement will bring the excitement, passion, iconic clubs and global superstars of La Liga to U.S. sports fans with unprecedented access and coverage,” Burke Magnus, an executive vice president at ESPN, said in a release.

"As the sport of football continues its ascendance in the US market, we are incredibly excited to work with La Liga to establish a deeper connection to American fans through our company’s industry-leading streaming platforms, television networks, and digital and social media assets.”

La Liga president Javier Tebas said the eight-season agreement will help bring "the world’s best soccer league to American screens in a more comprehensive and modern way than ever before”.

La Liga attracts some of the biggest names in world football, including Barcelona’s Argentina forward Lionel Messi.

For the past 11 years, the Ballon D’Or award for the world’s best footballer has gone to a La Liga player.  — Reuters

Related Articles

 

You May Also Like