WASHINGTON, Aug 22 ― NBA star LeBron James hit back yesterday at a deceptive digital ad campaign raising fears over US mail-in voting that is using his image and words out of context.

Three-time NBA champion James, now leading the Los Angeles Lakers in the NBA playoffs, tweeted his concerns yesterday along with a Washington Post article outlining the moves of FreedomWorks, which has circulated ads on Facebook.

Some paid posts include an image of James with quotes of his branding the closing of polling places "systemic racism and oppression” and linking those closures to expanding opportunities to vote by mail ― something James was not doing.

"First of all, Everyone needs to know the kind of BS happening about this election and get organized. This is exactly why we coming together for @morethanavote - misinformation = suppression!” James tweeted yesterday.

"Secondly, Nobody should be able to use my name (or anyone else name) to lie and deceive about the election. Not sure what we can do legally but definitely trying to figure it out!”

Peter Vicenzi, communications director for FreedomWorks, told the Post a "partner group” set up the website and placed ads, saying of the material about James, "That's not our ad.”

The situation comes ahead of November's US Presidential election, where Donald Trump will run for re-election.

Trump has criticised NBA players for kneeling during the US anthem before games, a protest move made to raise awareness of racial inequality and social injustice issues.

After Trump said he doesn't watch games after seeing players kneel, James responded by saying he didn't "really think the basketball community are sad about losing his viewership.”

Four-time NBA Most Valuable Player James called Trump a "bum” in 2017 when he rescinded an invitation to the Golden State Warriors to visit the White House in celebration of their NBA title.

James wore an altered Trump "Make America Great Again” cap on Tuesday that changed the message to instead read "Make America Arrest The Cops Who Killed Breonna Taylor.”

James also saluted workers at Goodyear, based in his hometown of Akron, Ohio, after Trump urged a boycott of Goodyear products for the company's supposed ban on the Trump "MAGA” caps. ― AFP