SINGAPORE, April 21 — For Singaporean millennial Marilyn Chew, a tiny pursuit in the arts and a personal gesture while she was abroad later morphed to become a Singapore-based business she started on her own called Eterate Calligraphy.

Her studio has worked with luxury labels such as Japanese cosmetic brand SK-II, Italian fashion brand Bulgari and premium pen-maker Montblanc. Last September, Eterate Calligraphy was named one of Vogue magazine’s six best bespoke wedding invitation designers in Singapore.

For her tenacity and efforts in carving a path for herself as an entrepreneur and calligraphy artist, the 27-year-old found her name among this year’s Forbes 30 Under 30 Asia list — one among 32 Singaporeans from 28 organisations here featured in the sixth edition of the annual list put out by the financial publication.

The list, announced yesterday, comprises 300 young entrepreneurs, leaders and trailblazers across Asia who are under the age of 30.

Forbes describes them as "bright and innovative millennial and Gen Z leaders”, with 30 honourees selected for each of the 10 categories in the list.

The 10 categories are: