KUALA LUMPUR, Oct 13 — BOSS Fragrances has unveiled BOSS Bottled Beyond, a bold new scent that pushes the boundaries of its iconic fragrance line with a modern twist on masculine sophistication.
In a press statement BOSS says the fragrance — described as a premium ginger-leather Eau de Parfum — balances innovation and craftsmanship, blending freshness with sensual depth in a formula that redefines performance.
BOSS also said the new scent “blurs the line between niche artistry and mainstream appeal”, offering what it calls “double the motivation, double the success”.
In a global campaign themed “BOSS Recognise BOSS”, the brand introduces three new ambassadors who embody that spirit of brotherhood — actor Bradley Cooper, singer Maluma and footballer Vinicius Junior. Each, BOSS notes, “inspires and is inspired by others”, reflecting a contemporary vision of success rooted in camaraderie.
Unlike classical scent pyramids that separate top, heart and base notes, these dual ingredients emerge together from the start and endure throughout, delivering a scent that is both fresh and grounded.
With its premium formulation, innovative extraction methods and enduring aroma, BOSS Bottled Beyond represents the next evolution of the brand’s fragrance legacy — a scent crafted for those who lead, inspire and recognise greatness in others.
This ginger-leather duality evolves in perfect harmony for a refined yet enduring result — an olfactive balance mirrored in the Double-B monogram, a bold symbol of equilibrium for the BOSS brand.
BOSS Bottled Beyond also arrives in a striking new design, reinventing the brand’s iconic bottle with a premium black lacquered finish, leather-touch trim and gunmetal-grey cap.
The fragrance is available in Malaysia in the following sizes: 50ml (RM410, ECOMM exclusive) and 100ml (RM545).
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