KUALA LUMPUR, June 7 — Celebrity entrepreneur Datuk Seri Aliff Syukri Kamarzaman has drawn the ire of social media users again.

This time over a clip posted on his Instagram that saw the father of six dancing with dangdut singer Baby Shima.

The 37-year-old even cheekily asked his followers if they wanted to see him and Shima, or her real name Nor Ashima Ramli, collaborate in a new song.

As expected, his followers came in droves to condemn the controversial figure.

Instagram user with the handle @kanisahkamaruddin reminded Aliff now was the season of Haji.

"Please have some pride...Those who are pious have been taken and left behind people of your kind...shows the end of time...!”

Another user with the handle @noraahhmad_ asked Aliff to think about his family.

"Don't you pity your mother, wife and children when they are mocked by friends at school.”

"I too feel shameful just by looking at it.”

Just last month Aliff had apologised over his provocative dance with singer Ifa Raziah that saw them twerking.

He later explained that his stunt with Ifa was meant to be a joke hence it should not be blown out of proportion.