PETALING JAYA, Aug 21 — Singer and actor Aliff Aziz has gone off the radar, as allegations of fraud and money-scamming against him went viral.

Efforts by the media to contact him were to no avail and Sony Music Entertainment Malaysia explained to Malay Mail that they are unable to assist in contacting Aliff as he is no longer part of their stable.

"He is no longer tied to us. His contract with us has expired," said a representative of the music label.

On Sunday, perfume company NK Exclusive founder Rashidi Ramli took to his Facebook account, saying that Aliff, which he had met during a recent Ramadhan festival, had called him up and contacted him on WhatsApp repeatedly to borrow money.

In their WhatsApp conversation that Rashidi posted, the artist initially pleaded for help claiming dire financial circumstances.

"If it is not urgent, I would not want to trouble you, shidi (Rashidi).”

After several refusals, Aliff suggested helping to promote Rashidi’s perfume, once a week for a total of eight weeks on social media.

Admitting that he felt sympathetic towards Aliff who claimed to be dealing with personal problems, mStar Online reported Rashidi as saying: "I refused to attend to him initially because I was not familiar with him, but after he pushed for it and promised to promote my product, I changed my mind."

He eventually agreed and made payment of a sum of money that amounted "in thousands".

Aliff then became "hard to contact", and instead of promoting the perfume in a series of eight posts, he only posted one.

When questioned, Aliff asked for more money in return, and threatened to stop promoting the entrepreneur’s product if his request was not fulfilled.

Calling it fraudulent, Rashidi requested his money back, which Aliff refused.

Claiming his usual rate would be higher, he said, "So one post is considered very cheap [for the amount of money you gave me].”

According to Rashidi, he was not the only victim.

He mentioned that an event organiser had invited Aliff as a guest to his event but the celebrity was a no-show despite having been paid a deposit.

Rashidi ended the post by saying that he would not have resorted to divulging Aliff’s act on social media had it not been for the rude treatment he received when he privately contacted the artist to handle the dispute.

"Being a victim myself, I feel obliged to reveal his deceit to the public so that it serves as a reminder to others,” he added.

Last year, Aliff made headlines for assaulting his wife Dayang Nabellah Awang Astillah after catching Aliff and his drama series co-star Nur Afifah Nasir at a karaoke centre.

Aliff apologised, had the police report lodged against him withdrawn, and got a second chance from Nabellah.

The celebrity had said in an interview with Berita Harian last month that he had become more mature as both a father and a husband as a result of the incident.