LOS ANGELES, Nov 6 — The artist formerly known as Sean "Diddy” Combs has changed his name yet again, this time to Brother Love.

The rapper and music mogul, whose real name is Sean John, took to Twitter to announce his fifth name change to fans by saying: "I have some very serious, serious news. I decided, I know it’s risky because it could come off as corny to some people, (but) I decided to change my name again. I’m just not who I am before. I’m something different.

"My new name is ‘Love’ aka ‘Brother Love’. I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers.”

First he was known as Puff Daddy in 1997, but in 1999 he opted for Puffy and by 2001, he’d adopted the name P. Diddy. In 2005, he dropped the "P” and began performing under the name Diddy. And in 2014, he said he wanted to be known as Puff Daddy again.