TOKYO, July 9 — Japanese pop, or J-Pop, is renowned for being weird, but we just really can’t fathom this new video by Ladybaby that is going viral.

Ladybaby consists of teen girls Rie Kaneko and Rie Kuromiya with the group rounded out by an older cross-dressing heavy metal vocalist who goes by the name of “Ladybeard”.

According to Forbes, the bearded rocker is an Australian who has been described as Japan’s answer to Andrew W.K., while on his website, he describes himself as a “pro-wrestler, heavy metal vocalist, party rocker and 24-hour photo opportunity”.

The track they’ve created together is ridiculous. Called “Nippon Manju”, which translates roughly to “Japan Bun”, it showcases Tokyo and encourages the listener to “enjoy and taste many Japanese products”.

We have to admit, it’s strangely transfixing — like seriously! And don’t be surprised if you land up watching this clip more than once.

Ladybaby features three members crossing the sounds of Japanese pop with heavy metal riffs.