LOS ANGELES, June 7 — Although rumours that things are heating up between Selena Gomez and Zedd have been doing the rounds since earlier this year, producer Diplo thinks it’s all a publicity stunt.

Diplo opened up to Radio.com about his harsh Twitter comments on Zedd’s latest album, the American DJ and producer claims that his German colleague ‘s rumoured relationship with the Gomez is nothing more than a marketing move.

Gomez caused a stir in February after sharing an Instagram photo of herself embracing Zedd. She again fuelled the fire after gushing about her rumoured beau to Radio Disney, calling Zedd “very cute and funny”.