SAO PAULO, May 12 — Famously curvy reality show star Kim Kardashian launched a new line of clothing in Brazil yesterday, saying she hoped to win over women in a land where voluptuousness is often celebrated. 

Kardashian said at an event in Sao Paulo that her “simple and sexy” range of clothing aimed to reflect her own tastes and comprised clothes she would wear herself.

“I wanted to show the Brazilian woman and her curves,” the star of “Keeping Up With the Kardashians” said as she unveiled the Kim Kardashian West collection for retail chain C&A, which has a strong presence in Brazil.

“Back in the States we have different opinions, different styles, and this was all me, so I could do whatever I wanted. I just went with everything I felt that I would really wear,” said Kardashian.

Kardashian said she had worked hard to create a “simple and sexy” elastic range which can “adapt to any body type.” 

“Lately I haven’t been using so many patterns. So I wanted something that was not so bright in colors. There is black and white and I thought it was really cool,” Kardashian explained.

The 34-year-old, mother of a daughter, North, with rapper husband Kanye West and the step-daughter of decathlon Olympic champion Bruce Jenner, is the self-styled ‘queen of selfies’, rarely missing an opportunity to keep fans up to date with  her every move via social media.

Kardashian’s ubiquitous presence in the media recently moved Time magazine to dub her one of the world’s 100 most influential people.

She already co-owns a fashion boutique, DASH, with sisters Kourtney and Khloe.

Her Brazilian collection includes a range of kneelength skirts, dresses, sandals and various models of crop tops — a signature stomach-baring style statement by the poster woman for those with a fuller figure.

The 20-strong collection will be sold for between US$9 and US$65 (RM32 and RM235) in C&A stores across Brazil as Kardashian targets a 200 million-strong market.

Kardashian arrived over the weekend in Sao Paulo and yesterday posted a picture to Instagram showing 2,000 white roses which West had sent to her hotel suite for Mothers Day.

Yesterday saw her offer a little advice, meanwhile, on how to take the perfect ‘selfie’.

“The lighting is everything.” — AFP