Two-day programme engaged more than 400 riders across Johor Bahru
As part of the programme, the ShopeeFood Elite Appreciation Event at Kompleks Tan Sri Mohamed Rahmat brought together the Elites for an afternoon of recognition and camaraderie. The event recognised top-performing riders and riders who have been delivering with ShopeeFood since its launch in Johor Bahru in 2022. The riders gathered for a meal, received goodie bags and took part in booth games, and lucky draws, with prizes including a motorcycle, 1g and 0.5g gold bars, and Touch 'n Go vouchers. The event also included a dialogue session where riders shared their experiences on the road, discussed operational challenges and exchanged feedback with ShopeeFood representatives.
Among those attending was Solihin Bin Nigok, who has been delivering with ShopeeFood for almost two years. "I started with ShopeeFood to earn extra income and help ease my family's financial commitments. It has been a meaningful experience, allowing me to earn independently while providing a service to customers and businesses. I was especially happy to win the motorcycle in the lucky draw. It was also nice to meet fellow riders, and being part of the event made me feel appreciated," he said.
The appreciation event also featured booths by ShopeeFood's partners, PolicyStreet, BHPetrol and Kumpulan Wang Simpanan Pekerja (KWSP), where riders could learn more about their insurance coverage, receive petrol vouchers and register for an Employees Provident Fund (EPF) account to support their retirement planning.
During the two days, riders were also invited to participate in the Spot Kak Krys Challenge, where they had to spot Kak Krys, ShopeeFood's rider-engagement ambassador, at Sungai Sengget Walk and complete a series of missions for a chance to win prizes including 0.5g gold bars and Touch 'n Go vouchers. The challenge gave riders an opportunity to connect with fellow delivery partners and make new friendships within the rider community through a fun, shared experience. Care packs were also distributed through the Singgah & Claim initiative at the ShopeeFood Delivery Partner Center as a token of appreciation for the riders' daily efforts. Each pack included practical items which riders could use on their daily deliveries, including an additional ShopeeFood rider T-shirt, arm sleeves, a sling bag, and a packed meal.
"Our riders are the backbone of ShopeeFood's operations. Their efforts play a large role in supporting local businesses and fostering greater connection between Malaysians and businesses. The appreciation event and activities over the past two days are just small ways through which we show our appreciation to them," said Willy Finkelstein, Head of Driver Operations for ShopeeFood.
ShopeeFood's Johor Bahru rider engagement programme builds on its earlier activities in Penang Island and Seberang Perai in July 2026, as part of its continued efforts to recognise delivery partners and strengthen relationships with the rider community across Malaysia.
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About ShopeeFood
ShopeeFood connects Shopee users to various eateries, from popular joints to local street food stalls, at the best value. Launched in 2021, ShopeeFood offers users a convenient and seamless food delivery experience while helping merchants digitalise and widen their reach.
Integrated into Shopee's ecosystem, which includes the mobile wallet, ShopeePay, ShopeeFood provides users with a seamless, secure, and rewarding payment and delivery experience.
Shopee is part of Sea Limited (NYSE: SE), a global technology company. Sea's mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.
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