Saudi Tourism Authority reinforcing its presence in Malaysia with its recent inaugural in-person trade roadshow, engaging with key partners across the country

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 6 March 2024 - Saudi Tourism Authority (STA) unveiled a series of initiatives during its trade roadshow held at the Westin Kuala Lumpur on the 4^th of March with 18 Saudi stakeholders including DMCs, hotels, transportation partners and travel agents. This strategic move aims to unlock the leisure segment, reinforce Saudi's commitment to Malaysian travellers and open Saudi's doors to the world.

This marks a significant milestone in Saudi's commitment to welcoming global visitors, aligning with Saudi's Vision 2030, which envisions welcoming 150 million annual visits by the end of the decade. Notably, Saudi has established itself as the fastest large growing destination by UNWTO as international arrivals increased by 156% compared to 2019.

It has become easier than ever to visit Saudi Arabia as Malaysia is among the 63 countries eligible for e-Visa program. Malaysian passport holders having UK, Schengen or US visit visas are also eligible for e-visa and visa on arrival. In addition, the recently launched 96-hour Stopover Visa grants visitors travelling with SAUDI and Flynas the opportunity to spend up to 96 hours in Saudi continuing their onward journeys, making Saudi the perfect stopover destination for Malaysian travellers.

Moreover, Saudi's aviation sector serves as a key player and stands as a gateway to a rich cultural tapestry. In the past year alone, the airline capacity has increased to over 700,000 seats across three main carriers – Air Asia X, Malaysia Airlines, and SAUDIA with plans to further increase frequency to cater to the growing demand.

During the roadshow, Saudi Tourism Authority announced the unveiling of enhanced Umrah+ packages tailored specifically for Malaysian pilgrims. Accessible through the Nusuk platform, these packages simplify e-visa application processes and present curated experiences, inviting Malaysians to explore Saudi's rich culture, historical treasures, diverse landscape, and exclusive events and festivals.

Saudi offers a diverse tourism experience, catering to every Malaysian traveller's preference, be it in culture, heritage, or nature including: