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From pins to algorithms: Pinterest cuts workforce 15pc to chase AI
The Pinterest logo seen as a signage on January 21, 2026 during the World Economic Forum annual meeting in Davos, Switzerland. The San Francisco-based company is downsizing its staff and office space and pivoting to AI. — AFP pic

NEW YORK, Jan 28 — Pinterest said on Tuesday it would lay off up to 15 per cent of its workforce and cut office space as part of a restructuring aimed at deploying resources toward artificial intelligence (AI), reported German Press Agency (dpa).

The San Francisco-based company, which operates an image-sharing platform used by consumers to find and save ideas for shopping, fashion, home design and other interests, said in a filing with the United States (US) Securities and Exchange Commission that the measures form part of its “transformation initiatives.”

Those initiatives are focused in part on developing “AI-powered products and capabilities,” the company said.

Pinterest said it expects to complete the workforce reductions by the end of September and anticipates recording pre-tax restructuring charges of between US$35 million (RM136.99 million) and US$45 million (RM176.13 million). — Bernama-dpa

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