KUALA LUMPUR, Aug 23 — DA Consortium Inc (DAC) has invested an undisclosed amount in Singapore-based marketing technology firm Antsomi.

The partnership positions DAC as a regional reseller of Antsomi's innovative customer data platform, CDP 365, in South-east Asia.

The investment will be used for product development and regional expansions, including business development and client success capacities.

"DAC's extensive industry expertise and strong market presence will accelerate our mission of transforming businesses into data-driven companies.

"We are confident that this strategic partnership will deliver exceptional value to our clients and drive unparalleled success,” Antsomi co-founder and chief executive officer Serm Teck Choon said in a statement yesterday.

In the same statement, DAC senior executive officer and global business group head Michihiko Suganuma said the collaboration is a testament to the company’s dedication in providing cutting-edge solutions to clients and driving their success in the digital age.

He added that by combining Antsomi's advanced artificial intelligence-driven customer data platform with DAC's established market presence and expertise, both companies can "revolutionise marketing practices, empowering businesses with data-driven insights and personalised customer experiences”, ultimately leading to greater customer loyalty and business success.

"We believe this partnership will bring immense value to both DAC and our clients,” he said.

Antsomi has branch offices in Malaysia, Indonesia, and Vietnam.

DAC is a global comprehensive digital marketing service company specialising in digital advertising and advanced technological development skills that helps companies use data to design promotional initiatives.