KUALA LUMPUR, April 14 — Online shopping platform Shopee has developed a new feature, ‘Deals Near Me’, on its mobile wallet ShopeePay to connect users to offline merchants.

Head of ShopeePay Malaysia Alain Yee said the feature offers an online-to-offline feature that uses location-based services to help users discover ShopeePay vouchers by nearby merchants, including cafes, restaurants and services.

"The vouchers will help offline merchants connect with users who are going online first to look for daily essentials and food,” he said during the launch of its latest shopping sale, Raya Bersama Shopee, today.

ShopeePay is also planning to attract more users to use its e-wallet facility by offering cashback campaigns.

"Users may not find all of the ShopeePay features in some of the merchants, hence, we are continuing to expand the base and work with our offline partners to drive the engagement,” Yee said.

‘Deals Near Me’ enables users to purchase vouchers on the Shopee application and redeem them at participating outlets to receive cash back when they pay with ShopeePay.

Meanwhile, Shopee Malaysia senior manager (marketing) Tan Ming Kit said the e-commerce platform will be introducing a 5.5 Pesta Jualan Raya campaign for the Ramadan month.

"We have been running strong double-digit campaigns this year starting with our Shopee 2.2 Chinese New Year Sale (from January 18 to February 13), and we see a 4.5 times increase in terms of orders across the region on Shopee Premium during our first 4.4 Mega Shopping Day, compared with the week leading up to the campaign.

"This is some of the stuff that we want to do throughout the year to ensure that we have all of these special dates to benefit our buyers and consumers,” he said. — Bernama