SINGAPORE, Jan 16 — Consumers will soon be able to enjoy savings and rebates as well as access to grocery and transport services, under a new subscription service jointly offered by homegrown supermarket chain NTUC FairPrice and ride-hailing operator Grab.

NTUC FairPrice and Grab signed a Memorandum of Understanding for the tie-up, which is targeted to be launched in the first quarter of this year, they said in a joint statement yesterday.

"Tapping cross-industry strengths from both organisations, the strategic partnership is designed to complement consumers’ online-to-offline lifestyle, while offering better value, convenience and access on essential goods and services in Singapore,” said the statement.

Grab’s group chief executive officer (CEO) and co-founder Anthony Tan said that the launch of the partnership will allow "customers to benefit from additional discounts and perks from FairPrice.”

He added: "With both supermarket and transport services as part of this initiative, we are thrilled to provide greater cost-savings and convenience for time-strapped Singaporeans.”

NTUC FairPrice CEO Seah Kian Peng said the partnership signifies the company’s efforts "to cater to the evolving needs of the community.”

"Together, we look to create a more rewarding experience for our customers by providing better value and greater convenience through a programme that is tailored to their lifestyle needs,” he said.

More details will be revealed closer to the launch, the two companies added.

Grab has pinned high hopes on its GrabPay e-payment platform. Besides paying for transport, the platform allows users to pay for food, beverage, retail, entertainment and other goods and services.

Separately, ride-sharing firm Uber, online supermarket RedMart, shopping site Lazada and entertainment site Netflix have earlier launched a joint rebates and discounts programme. — TODAY