KUALA LUMPUR — Media agencies have expressed keen interest in Redberry Group’s Mass Rapid Transit (MRT) Corporation advertising assets  introduced yesterday. 

Titanium Compass Sdn Bhd — a joint-venture among Redberry’s Puncak Berlian Sdn Bhd, VGI Global Media Public Company Ltd, Ikatan Asli Sdn Bhd and Utusan Airtime Sdn Bhd — was awarded two packages in September. 

Package A is for station advertising and Package C for train advertising for a concession period of 10 years. 

The first phase of the Sungai Buloh-Kajang MRT  line (SBK Line) will commence on Dec 15, and the advertising assets of the Kwasa Damansara and Mutiara Damansara stations are already reserved.

Additionally, Manu Life Insurance Malaysia has confirmed booking all of Semantan station’s assets.

Titanium Compass Sdn Bhd managing director Datuk Wong Sai Wan said he was happy with the response to the showcase yesterday at the Sime Darby Convention Centre. 

"We are happy to see the developments to-date with one confirmed station domination in Semantan while we have received two reserved bookings for the advertising assets for the Kwasa Damansara and Mutiara Damansara,” Wong said. 

These advertising assets include balustrade lightboxes, turnstile graphics and wall wraps.

Malaysian Advertisers Association president Margaret Au-Yong said the assets provided in the stations were commendable as they would provide clients with a huge opportunity to capture their markets. 

"With 21 stations and a 450,000-ridership daily, the prime advertising assets will surely be grabbed by big clients as the price points for the assets are affordable,” she said. 

Au-Yong said the advertising landscape had been revolutionised with the vast choice of advertising assets in the MRT stations and trains. 

Trapper Media Services (M) Sdn Bhd group chief executive officer Sivanathan Krishnan said the price points for the advertising assets were spot-on as many companies could afford to leverage on the 70 to 75 advertising assets provided in each station. 

"This will build up the industry further as more and more clients and companies will be able to advertise their products and brands without burning a hole in their pockets, which is good for the industry,” he said.