KUALA LUMPUR, Feb 5 — Korea’s 11street, an online shopping mall, will invest over RM35 million this year to drive sellers’ participation in Malaysia, following its debut in the country in April this year.

In a statement today, 11street said via the Malaysian version, it aims to get 11,000 sellers on-board in 2015.

“The Malaysian version will be hosted by Celcom Planet Sdn Bhd, a joint venture between Celcom Axiata Bhd and SK Planet, a Korean e-commerce open marketplace provider, which is also a wholly-owned subsidiary of mobile operator, SK Telecom,” it added.

11street’s chief executive officer in Malaysia, Hoseok Kim said being in the country, reflected the company’s commitment to delivering for local consumers a trustable and convenient e-commerce platform, whereby they can shop for a variety of products across a broad range of categories.

“To deliver greater satisfaction and a more rewarding online shopping experience, it will be the first online marketplace in Malaysia to promote not only physical products, but also deal in offerings such as e-vouchers under a single platform,” he added. — Bernama