KUALA LUMPUR, Sept 12 — Domino’s Pizza plans to invest a minimum of RM500,000 for each of 16 new outlets in Malaysia by year-end.

Its general manager of Domino’s Pizza Malaysia & Singapore, Shamsul Amree, said to date, Domino’s Pizza has 122 outlets in the country.

He said Domino’s Pizza expected to achieve a double-digit growth in sales this year with the expected increase in the number of outlets.

“Last year Domino’s Pizza achieved RM200 million sales,” he said.

Shamsul said this to reporters after the launch of Mountain Dew’s latest flavour in conjunction with a consumer promotion campaign by Domino’s Pizza.

Also present was Ng Eng Cheang, chief operating officer of Permanis Sandilands Sdn Bhd, the manufacturer and distributor of Mountain Dew in Malaysia.

In Malaysia, Domino’s Pizza is managed by master franchise holder, Dommal Food Services Sdn Bhd.

Looking ahead, Shamsul said: “We are always looking for a tie-up with a global brand and Permanis is a good global brand.”

Permanis is a unit of Permanis Sdn Bhd, a wholly-owned unit of Asahi Group Holdings Ltd, Japan and the official bottler for PepsiCo in Malaysia.

The Domino’s Pizza’s consumer campaign offers an opportunity for the customers to win a Honda Jazz 1.5L S by calculating how many 1.5-litre bottles of the new flavour of Mountain Dew Blue Shock will fit into the car and coming up with a creative slogan.

The campaign will run from September 8 until October 19, 2014. — Bernama