Money - International
EU sees no compliance issues in Google shopping, rivals disagree
European Competition Commissioner Margrethe Vestager addresses a news conference on Google in Brussels July 18, 2018. u00e2u20acu201d Reuters pic

BRUSSELS, May 22 — Europe’s antitrust chief said today she did not see any problems with the way Google was complying with her order to boost competition in online shopping, brushing aside complaints from some of the US company’s rivals.

Hit with a €2.4-billion- EU fine two years ago for unfairly promoting its own comparison shopping service, Google has since offered to allow competitors to bid for advertising space at the top of a search page, giving them the chance to compete on equal terms.

Advertising
Advertising

European Competition Commissioner Margrethe Vestager said the measure appeared to be working.

"Now we are in a situation where in 75 per cent of queries there would be at least one rival to Google in the shopping box and 40 per cent of clicks would go to a merchant hosted by one of the rivals,” Vestager told reporters on the sidelines of a Centre for European Reform event.

"This means we do not have a non-compliance case but at the same time also means that we keep monitoring monthly developments,” she added.

British online shopping rival Kelkoo disputed Vestager’s assessment.

"Overall, there has been no meaningful change in the number of users accessing comparison services other than Google’s,” Kelkoo Chief Executive Richard Stables said.

Open Internet Project, another Google competitor, voiced similar criticism last week.

"By putting these Google-powered Shopping Units at the top of every relevant results page, above more relevant comparison services, Google continues to reserve the important market for comparison shopping services to itself,” it said in a statement. — Reuters

Related Articles

 

You May Also Like