Malaysia
Domestic Trade and Consumer Affairs Ministry says it never appointed agents to promote Buy Malaysian Products Campaign
Ministry of Domestic Trade And Consumer Affairs chief secretary Datuk Seri Hasnol Zam Zam Ahmad addresses the media during a press conference in Putrajaya August 13, 2020. u00e2u20acu201d Picture by Shafwan Zaidon

PUTRAJAYA, May 6 — The Ministry of Domestic Trade and Consumer Affairs (KPDNHEP)  never appointed any advertising agents for advertising and promotional purposes under the Buy Malaysian Products Campaign.

The ministry’s secretary-general Datuk Seri Hasnol Zam Zam Ahmad stressed that KPDNHEP had neither recognised nor endorsed any third party to act as its advertising agent either through print media, electronic media and new media to promote the campaign.

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"The ministry conducts its own programmes and activities to announce and promote the campaign with the cooperation of its strategic partners, including industry players, retailers and the media,” he said in a statement today.

The Buy Malaysian Product Campaign is a government’s initiative implemented through KPDNHEP to boost the local economy by encouraging the purchase of locally-made goods, developing local entrepreneurs’ products and enhancing the spirit of patriotism among the people towards Malaysian products and services. — Bernama

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