Malaysia
Heineken says only raising beer prices by 5pc
Heinekenu00e2u20acu2122s 0.0 non-alcoholic beer helped the brewery record the fastest sales growth in a decade in 2018. u00e2u20acu201d AFP pic

KUALA LUMPUR, March 13 — Heineken Malaysia Berhad (Heineken) corrected a report claiming it was raising beer prices by up to 12 per cent, saying the increase will be capped to 5 per cent instead.

The brewer was responding to a report by The Edge Financial Daily asserting that beer prices were set to rise by the amount from April 1.

Advertising
Advertising

However, Heineken said the price of the non-alcoholic product Malta would have risen by 12 per cent as a result of the government’s so-called "soda tax” of 40 sen/L on soft drinks and sugary beverages from April 1.

"Nevertheless, as the government recently postponed the implementation of this new tax to 1 July 2019, the price adjustment of Malta from 1 April 2019, will be in line with other products in our portfolio, which is between 0 per cent to 5 per cent,” it said the statement.

The report yesterday said Heineken and Carlsberg Brewery Malaysia were raising prices due to cost increases for raw material and packaging.

Related Articles

 

You May Also Like