KUALA LUMPUR, Oct 16 — A global survey by Nielsen shows that 74 per cent of Malaysian consumers ranked products that are value for money as their top influence on purchasing decisions.

Equally important among consumers in Malaysia is brand trust, said the report on Global Corporate Sustainability, which covers 30,000 Internet respondents in 60 countries.

“Over two-thirds of Malaysian consumers said they have purchased products which are made by a brand or company that they trust (65 per cent), and that the products purchased are known for their high standards of safety (64 per cent).

“More than two-thirds of Malaysians are also more comfortable purchasing products known for their health and wellness benefits (64 per cent) and those that are made from fresh, natural or organic ingredients (60 per cent),” said Nielsen, a global performance measurement company, in a statement today.

The survey showed that more than a third of Malaysians resonate well with television (TV) advertisements that highlight a company’s commitment to positive social or environmental impact.

“Some 30 per cent (of Malaysian respondents) would try the products after seeing an advertisement on TV,” it said.

The report also showed that the preference for value for money was even stronger in Thailand (78 per cent) but lower in Singapore at 60 per cent.

Meanwhile, three-quarters of consumers in the Philippines (82 per cent), Vietnam (79 per cent) and Indonesia (73 per cent) would sway towards products of high quality when deciding on the products to buy. — Bernama