SHAH ALAM, March 1 — Maggi, Milo and Nescafé. These are just some of the Nestlé brands that have become household staples in Malaysia.

Ahead of the implementation of the GST in April, which has many Malaysians worried about price increases, Nestlé launched their biggest-ever consumer promotion — “Lebih Nilai, Lagi Hebat” — yesterday.

The promotion sees savings for more than 11 million promotion packs. Consumers will get attractive bonus packs and premium items with purchases as well as discounts. 

Selected participating retailers will also offer additional customised promotions. 

Alois Hofbauer, managing director of Nestlé (Malaysia) Berhad, said, “This is part of Nestlé’s ongoing efforts to maximise value for our consumers. We have always been committed to providing superior quality food and beverages offerings at most affordable value. Now with our biggest promotion ever, Malaysians can enjoy savings of eight to 33 per cent on our extensive range of products.”

The promotion was officially launched by Datuk Sri Hasan bin Malek, Minister of Domestic Trade, Co-operatives and Consumerism. 

He said, “Nestlé is the number one food and beverage company in Malaysia, and it is heartening to see that they are taking the lead to enhance value for Malaysians, setting a prime example for other organisations to follow suit.”

During the launch, Hofbauer said the company supports the GST implementation and will proactively pass on Sales Tax savings to retailers from April 1, 2015.