KUALA LUMPUR, Nov 12 — SK intellix Malaysia has opened pre-bookings for the SK magic MAGICOOL Air Conditioner, its first own-branded inverter air conditioner.

It is also introducing Kalkulator Sejuk Hati, a digital tool designed to help Malaysian households better understand their electricity usage and the potential savings from energy-efficient cooling.

MAGICOOL is available in 1.0HP and 1.5HP inverter variants, both with a five-star energy rating.

Their Cooling Seasonal Performance Factor (CSPF) values are 7.02 and 6.68 respectively.

A higher CSPF indicates greater energy efficiency, meaning less electricity is needed to achieve the same level of cooling, which could potentially lower monthly electricity bills.

Both models feature six-stage air filtration, Hi-Magic cold plasma technology and Magic Clean self-cleaning.

They come with a five-year rental package covering installation, removal of an existing unit and scheduled indoor, outdoor and chemical servicing.

Estimating potential savings

Kalkulator Sejuk Hati is an interactive web-based application that helps consumers understand their air-conditioning costs.

By entering details such as their existing air conditioner, room size and daily usage, users receive a personalised estimate of their current electricity costs and potential savings when switching to MAGICOOL.

The estimates are indicative, with actual costs varying according to usage, existing equipment and applicable tariffs.

SK intellix Malaysia managing director Andy Kim Jajoong said the company wanted consumers to weigh potential savings alongside comfort.

“With MAGICOOL, we’re bringing our first own-branded air conditioner to Malaysian households, backed by the expertise and dedicated after-sales care we’ve built over the years.

“As pre-bookings open, we want consumers to consider not only the comfort of a new air conditioner, but also what it could mean for their monthly electricity bills.

“That’s why we’re introducing Kalkulator Sejuk Hati alongside MAGICOOL, giving Malaysians a practical way to explore potential savings before making their decision.

“We believe confidence in what you’re paying for is just as important as the comfort you enjoy,” he said.

Pre-booking incentive

To mark the start of pre-bookings, the first 500 eligible customers who pre-book MAGICOOL will receive a RM200 Touch ’n Go eWallet reload credit, subject to the campaign’s terms and conditions.

Pre-bookings are open from November 12 while stocks last.

They can be made through the official SK magic website at www.skmagic.com.my/air-conditioner/magicool, participating SK magic brand stores and kiosks, or authorised sales agents.