KUALA LUMPUR, July 9 — A decade after making its mark with its liquid matte lipstick, Huda Beauty is revisiting the beauty trend with a new formula designed for consumers who want the matte look without the traditionally dry or heavy feel.

In a media statement, the beauty brand said it had introduced Liquid Matte Mousse, a new lipstick range that reimagines its original high-impact matte formula with a lighter, whipped texture and soft-blurred finish.

Available in eight nude shades, the new formula reflects the continued evolution of matte lipstick, once known primarily for its intense colour and long-wearing finish but now increasingly focused on comfort and versatility.

According to Huda Beauty, the Liquid Matte Mousse features an airy and flexible formula designed to smooth the appearance of lip texture and fine lines while maintaining a lightweight feel.

The lipstick comes in a squeezable tube with an angled cushion applicator aimed at allowing for easier and more even application.

In an independent study involving 100 participants with various skin tones, 99 per cent agreed the product offered a smooth application experience, while 98 per cent said it felt lightweight.

Meanwhile, 92 per cent of participants agreed that the lipstick provided a comfortable modern matte feel and visibly smoothed the appearance of lip texture and lines.

The brand recommends pairing the Liquid Matte Mousse with its Lip Contour 2.0 matte pencil for a more defined and blurred finish.

Among the eight shades are Baby Pink, a cool-toned pink, and Honey Nude, a peachy nude.

The launch marks Huda Beauty’s latest take on the matte lip trend, bringing the high-impact colour associated with its original liquid lipstick into a formula focused on a softer finish and more comfortable wear.