- More than 1.4 million visits to TikTok’s multilingual #ThinkTwice knowledge hub in Malaysia.
- Nearly 400 million views nationwide for educational #ThinkTwice content on TikTok.
KUALA LUMPUR, April 3 — Today, TikTok advanced its digital literacy initiative beyond awareness into action with the launch of #ThinkTwice Training. This expansion builds on the already strong engagement of TikTok’s #ThinkTwice initiative in Malaysia, which has amassed nearly 400 million views on educational content and over 1.4 million visits to its multilingual knowledge hub to date.
#ThinkTwice Training is a series of train-the-trainer workshops designed to equip community champions, including parents, creators, academics, and civil society organisations, with practical hands-on experience in online safety. It is part of TikTok’s continuous efforts to cultivate a more informed online community.
To mark its inaugural launch, TikTok partnered with Communications and Multimedia Content Forum of Malaysia (Content Forum) and Parent Action Group for Education Malaysia (PAGE), who shared expert insights on raising responsible digital natives. TikTok aims to further conduct #ThinkTwice Training workshops with various local communities year-round.
Firdaus Fadzil, Malaysia Head of Public Policy at TikTok, underscored: “We know it can be difficult for parents to keep up with the fast pace of technology, so we want to make their lives easier through Safety by Design. With teen accounts on TikTok having more than 50 preset privacy and security settings automatically turned on by default, parents don’t have to start from scratch. Recognizing that every family is different, #ThinkTwice Training empowers parents to have peace of mind by learning to customise their teens’ accounts with Family Pairing, all in a few simple clicks.”
Mediha Mahmood, CEO of Content Forum, reinforced: “Digital skills are life skills. When parents are equipped with digital knowledge, tools, and experience, our community can collectively raise resilient and responsible teens who can safely navigate the real world and grow up to be capable adults, both online and offline. Instead of shutting teens out, we should be guiding them; letting them learn to navigate the digital world with our support and with the right safeguards in place. Thus, it is equally important for digital platforms to have default protections and provide intuitive tools that support parents.”
Tunku Munawirah Putra, Honorary Secretary of PAGE, echoed the sentiment: “Creative expression is vital for fostering self-discovery, boosting self-esteem, and developing problem-solving skills. It is also proven that digital participation translates into economic value. We must prepare teens for the real world and we welcome the digital literacy initiative by TikTok to empower parents with practical skills to safeguard teens’ digital experiences. Most parents have busy schedules that make keeping up with technology difficult, therefore platforms should lighten the burden with safety-by-design principles and provide simple-to-use tools that automate parental supervision.”
A key highlight of the recent #ThinkTwice Training was the interactive safety simulation, where TikTok demonstrated how its safety features help parents protect teens’ digital experiences in real-life scenarios, including the Screen Time Limit under Family Pairing, Private Account setting, Restricted Mode, Creator Care Mode, and more.
Mother of two and content creator, Audrey (@4feet9), emphasised: “My eldest is turning 13 this year, so social media is already becoming part of our family conversations. The training helped me understand the safety tools available, which I did not realise were so detailed. But more importantly, it reinforced that parenting in the digital age isn’t about banning, it’s about guiding, having open conversations, and working together with our children to manage risks responsibly.”
Mother of three and digital coach, Sufina (@wfsufina), urged: “In my view, guidance and education are more sustainable than simply banning access. Children today are very resourceful, and if they are pushed away from regulated platforms, they may end up in spaces that are even less safe. That is why parents need to play an active role, by understanding the tools available, having regular conversations, and helping children build safer digital habits over time.”
The #ThinkTwice Training workshop also guided parents through the step-by-step process of linking their accounts with their teens’, ensuring parents have the confidence and in-depth understanding to put knowledge into practice in their daily life.
For more information about TikTok’s #ThinkTwice digital literacy initiative, please visit the multilingual in-app knowledge hub at: https://vt.tiktok.com/ZSHoCnGtdVAkh
You May Also Like