MILAN, Oct 21 — Four-time Malaysia Barista Champion — 2013, 2015, 2017 and 2024 — Jason Loo is one of six finalists at the World Barista Championship  2025 in Milan.

This is the first time Malaysia has broken into the finals and all coffee lovers in the country will be rooting for Loo as he competes today against other finalists from China, Japan, Denmark, Australia and Canada.

Loo, the co-founder of cafes Yellow Brick Road and Contour, first became Malaysia Barista Champion in 2013 under the coaching of the late Joey Mah, a veteran coffee entrepreneur and roaster who died in 2022.