KUALA LUMPUR, Dec 20 — Carsome, the used car e-commerce platform recently bagged the 2022 YouTube Malaysia Ad of the Year award for its Carsome X Cantona: Driving Standards Forward campaign at the 2022 YouTube Festival Awards 2022 held recently.

The Ad of the Year award is given to an advertisement that shows the most effective, creative, innovative, and data-driven campaign that also drove demonstrable business results.

The ad campaign also won the Best Media Innovation category.

In July this year, Carsome announced they had engaged former footballer Eric Cantona or King Eric as their brand ambassador.

The YouTube Festival which was held at the Malaysia International Trade and Exhibition Centre (Mitec), Kuala Lumpur, celebrated the achievements of various YouTubers and advertisers.

This is the second time the awards ceremony is held after the first one in 2019, prior to the pandemic.

YouTube awarded eight local YouTubers with its Gold Creator Awards for reaching one million subscribers. The eight YouTubers are: Lizz Chloe (Dumpling Soda), Isaac Osman, Syafiq Aiman, Azfar Badrul, Alex Ho (알렉스티비ALEXTV), Roshede Basri (Syedot ASMR), Banden Tong (Banden) and Changyong. — The Rakyat Post