NEW YORK, May 24 — The Swedish clothing giant has unveiled the "H&M Love For All” collection, featuring messages of love and inclusiveness. The collection lands from today in selected H&M stores.

The Swedish retailer is making a stand with its "H&M Love For All” collection of men’s and women’s clothing and accessories bearing messages of love, equality and inclusivity, as well as the symbolic rainbow flag.

"H&M believes in everybody’s right to love who they want,” said Andreas Lowenstam, head of H&M menswear design in a statement. "We hope that the H&M Love for All collection helps everyone celebrate love and equality,”

The collection includes a range of T-shirts and hoodies, tank tops, crop tops, denim Bermuda shorts, sequin shorts, training shorts, sweatpants, socks, a cap and a waist pack. These feature slogans such as "Pride,” "Lover Not Fighter” and "United.”

The retailer also announced that 10 per cent of proceeds from the collection will be donated to the United Nations "Free and Equal” campaign against homophobia and transphobia.

The "H&M Love For All” capsule will be available in selected H&M stores from May 24 and online at www.hm.com from today. — AFP-Relaxnews