NEW YORK, Feb 22 — For the second consecutive season, Czech supermodel Eva Herzigova is the face of the Gerry Weber ready-to-wear campaign. The model channels a relaxed-chic, sometimes casual, vibe in the Santorini sunshine.
Fashion and lifestyle brand Gerry Weber has once again signed up Eva Herzigova for the spring/summer 2018 season, fronting its latest advertising campaign. As the brand’s muse, the supermodel channels its codes and values, with a confident femininity and a relaxed-chic style.
The campaign was shot on the Greek island of Santorini by photographer Pamela Hanson, under the creative direction of Donald Schneider. Eva Herzigova poses amid stunning scenery, with blue skies, sparkling sea and whitewashed architecture, showcasing pieces from the new collection.
For spring/summer 2018, Gerry Weber has worked with "Passion Rose” as its theme, bringing an uplifting color palette dominated by shades of pink and lots of floral motifs. The brand has also gone for a more laid-back style for SS18, with sweaters, ponchos, embroidered jeans, dungarees and trench coats.
The new collection goes on sale globally from March 7, 2018, with a capsule landing March 16. — AFP-Relaxnews
You May Also Like