NEW YORK, Oct 19 — Jewellery brand John Hardy has signed up the American actress Julianne Moore and the British model Adwoa Aboah to front its new "Made for Legends” campaign, channelling themes of strength, personal power and unstoppable potential. The campaign shots, revealed on social networks, will feature in selected publications this fall.

With this new campaign, the artisanal jewellery brand frames its creations as a means for women to express their strength and success. The aim is to break down traditional codes and conventions by inciting women to buy their own jewellery, harnessing the power of personal expression to create their own story with unique artisan handcrafted pieces.

To encompass this philosophy, the jewellery brand has enlisted Julianne Moore and Adwoa Aboah — two internationally renowned figures — to star in the campaign shot by Luigi and Iango. The two women, who look into the lens with determination, can be seen wearing pieces from the Classic Chain, Modern Chain and Naga collections.

"These women are true legends. John Hardy is honoured to collaborate with such daring role models,” said Robert Hanson, CEO of John Hardy in a statement. "They inspire women everywhere to create their own legend through the courage of their convictions, also reflected through their choices and personal expression wearing powerful, unique artisan hand-crafted jewellery.”

Julianne Moore, who stars in George Clooney’s upcoming movie "Suburbicon,” makes rare but noteworthy crossovers into the world of fashion and jewellery. She is also a L’Oréal Paris brand ambassador.

Adwoa Aboah is a model on the rise. She starred in 16 fashion shows for the spring/summer 2018 season, including a show opening for Topshop Unique and a closing appearance for Burberry. She also starred in fall/winter 2017 campaigns for the likes of G-Star, H&M, Simone Rocha, Miu Miu and Dior. — AFP-Relaxnews