KUALA LUMPUR, June 21 — With the upcoming Hari Raya celebrations just around the corner, Malaysia Airlines has today released its latest festive campaign entitled "Raya Around the World”.

This is Malaysia Airlines’ first-ever commercial that takes an in-depth look into how different cultures celebrate Raya around the world and it features a poignant message of how travel and discovery can enrich one’s life.  

"Malaysians have been looking forward to Malaysia Airlines festive communications after last year’s commercial hit ‘Boleh Adik Ikut?’ and this year’s Chinese New Year’s ‘Truly Malaysian Greeting’. This year’s three-minute video aims to inspire viewers to travel and explore the world by showing them the beauty of other cultures and countries around the world and how they celebrate Eid,” said Malaysia Airlines Group chief executive officer Peter Bellew.

"We truly believe that this commercial can uplift the brand and also promote the destinations on the Malaysia Airlines’ network. All talents in the video, led by our very own pilot, Captain Zakir Ibrahim and wife, are real families who have never done a commercial before. We chose these talents to maintain the authenticity and the essence of the commercial,” Bellew added.

The video will take viewers to India, China and Japan and highlight a very different experience and perspective of Hari Raya or globally known as Eid. 

Malaysia Airlines will also be introducing an interactive microsite, www.greetings.malaysiaairlines.com, that extends the campaign whereby users can learn about the different festive cuisines, fashion and traditions practiced by Muslims around the world during Eid. It will also feature exclusive content such as e-greetings, behind-the-scenes footage and other related videos.

A screengrab from Malaysia Airlines’ latest festive campaign entitled ‘Raya Around the World’.